A PPC audit is to dive deep into the ad account to determine which areas might need a little more attention or work, to optimize performance. It is never a bad time for an audit, because it is always highly likely to find something that helps to improve. However, you...
All business owners want to get more customers and win back old customers. How do we achieve those goals? gathering information, to also analyze it to interpret it in order to know more in depth the market, past, present and future customers of the product or service,...
Let’s go with the basics: you want more leads for your business. Simply, to attract prospective buyers to your website, convert those prospects into leads, and those leads into sales. But all this does not happen overnight. You have to work, and basically, in...
If you have a business, you have already heard about the importance of having an online presence. Here we are going to demystify ideas and concepts around your first website or online store. A truth that is not talked about is that a website or online store by itself...
SEO stands for “search engine optimization”. It is the practice of optimizing your web pages so that they rank high in the search results of Google or other search engines. SEO focuses on improving rankings in organic search results, also known as unpaid....
Google offers paid ads that appear in search results on google.com with the use of Google Ads or ads that appear on other websites through the Display Network and the Google AdSense program. Below is an example of a Google search engine results page (SERP). There are...
